Twitter is the buzz word in present day
social networking. But is it only about pondering here and there, not knowing
whom to follow or give attention to, to get the pulse of the happening thing?
Not anymore! With NodeXL, you now know how to capture the heart beat of the
peer group or the trend of the future.
Be it reading the customer trend, choice
and likings, to understand your TG for a low-cost and effective advertisement,
or understanding the strategic people to promote business or be it locating the
most popular social friend of yours… all you have to do is use NodeXL in a few
simple steps, and have your strategies for social networking up the sleeves.
In Twitter, the search for the word
“Kahaani” ( A famous bollywood movie), with a limit of 300 samples, generated
this graph.
It shows who are the influential people
when an upcoming movie is discussed.
Right shows the search of “Nike Discount”
and left: “Adidas Discount”.
It reveals that the post of one brand is
retweeted and replied more, revealing the effectiveness of its discount with
comparison to the other.
Similarly, in Facebook account too, you can import the data from web
and analyze them to extract a lot of useful information. It may reveal who can
be socially your most viable contact, which contacts are more strategic in
gathering information, and who simply win by numbers, when a big group is all
you need.
The
picture shows a facebook network, with a 10o sample of friends, and their
betweenness centrality, ie, who is the most well connected to the most of the
group
In YouTube, you can search
for a keyword, and get all videos, tagged with that keyword. Thus it gives you
an opportunity to find out any relevant video required. You can further cluster
them to find out that for what broad purposes were each cluster of video
uploaded.
In YouTube, search was made for “VGSOM”
(The famous B-School of IIT Kharagpur)
When the obtained was clustered, the
clusters revealed that the videos were uploaede for events like:
1.
Tata Crucible
2.
Saamanjasya
3.
Madison Avenue
4.
Farewell Programmes etc.
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